amerikid
designed and shipped the brand's online experience across web, socials, and motion.
the ask
make the brand feel real online and drive product and community engagement.
my role
visual system, ui, shopify build, and social edits from concept to launch.
output
live shopify site plus drop-ready social edits and motion assets used across launches.
amerikid needed a full digital presence that matched their energy — bold, young, and product-first. the project covered everything from visual identity to a live shopify storefront and social content that could ship with each product drop.
a visual system that translates seamlessly from web to social to motion. every touchpoint — from the shopify pdp to an instagram story — feels unmistakably amerikid.
started with moodboarding and brand direction, built out the design system in figma, then moved into shopify liquid for the storefront. social and motion assets were produced in parallel for launch-day readiness.