studio 3 concept
designed a conversion-focused landing page concept that clarified the offer, membership tiers, and mobile experience for a fitness studio brand.
brief
give a boutique fitness brand a landing page that converts browsers into members.
build
crafted the layout system, wired up an interactive prototype, and polished every screen through dev handoff.
result
a conversion-ready page across breakpoints with clear hierarchy and pricing flow.
a landing page concept for a boutique fitness brand launching a premium membership tier. the design prioritizes conversion: clear pricing hierarchy, a guided membership breakdown, and responsive layouts that work from desktop through mobile.
the pricing section walks visitors through three membership tiers with clear feature comparisons, keeping the decision simple instead of overwhelming. responsive breakpoints maintain the same conversion flow at every screen size.
started with competitive analysis of fitness and membership sites to identify what converts, then wireframed the pricing flow and hero hierarchy. refined through multiple visual directions in figma and delivered a prototype with interaction annotations for development handoff.